NEW

Being Adaptable In Business = Growth In Your Business

Being adaptable in business and it's every changing conditions is essential to your overall growth. Whether it be in your personal life or in your business, adaptability is what is going to take you to the next level and continue your success. The business...

Need Some Help To Get Inspired? Don’t Worry, We All Do.

We've all had those days where no matter how hard you try, you can't seem to focus. All your tasks appear overwhelming and much more difficult than usual. These are the stressful days where being creative feels more like a chore than something you're...

Reframing Failure: Failure Can Only Happen When You Give Up.

When you think failure, what comes to mind? Does it evoke a feeling or reaction?I’ve learned throughout my journey that one’s perception weighs so heavily on our decisions. There many don’t understand this concept. I’ve had to learn to embrace it.Our...

Why It’s Important To Practice Self-Care As An Entrepreneur

When you embark on the journey of being an entrepreneur, the lines between work and life can get pretty blurry. Especially if you work out of a home office. You begin to forget that there's life outside of the pile of work in front of you. It happens to...

There Needs To Be More Customer Service In Business

What's the first thing that comes to mind when you hear the words "Customer Service"? Is it being courteous to customers? A vital part of your business operations? Or both?The truth is, customer service in business is a crucial element of your operations...

Staying Productive CAN Be Done

The majority of people have issues staying productive. There's a variety of factors that go into your productivity. The environment you work in, distractions surrounding you, the task it self, there's many things that can come in the way of staying...

Are You Afraid Of Technology In Business? You Don’t Need To Be.

Computer – Social Media – Servers.Did these words give you anxiety? If so, you may be afraid of technology. Technology in business isn’t something to be feared but something to be embraced. Technology in business has proven to make our lives easier on so...

WordPress Security Is Not A Joke

Wordpress security is at the forefront of most users minds. How do you secure your website? Does Wordpress provide security to your website automatically? The lack of built-in Wordpress security is a myth, Wordpress does have a level of security for sites using their...

Increasing Your SEO Doesn’t Need To Be Difficult.

When most people hear the term "SEO" they immediately think of keywords and Google rankings. While they're not wrong, there's much more to increasing SEO than using keywords.  Google algorithms utilize many other factors, outside of keywords, when ranking your...

How Is The Customer Experience In Your Business?

Customer experience is an essential component in any business. The experience your customers have will either make or break their loyalty with you. A more loyal customer means a returning customer. You want the customer experience to be fruitful and...

Want to Identify your ideal client avatar?—just answer these 3 questions.

Take an honest look at your current client roster.

1.    Ask Yourself: Who do I absolutely love working with?

Make a list of all the traits that make them an ideal client. For example:

Ideal-

Being willing to try new strategies and ready to pivot quickly when necessary. If you are just starting out or exploring a new niche in your business, ask yourself, what traits WILL my ideal clients have?

AVOID: Taking on clients just because they have the ability to pay you. These clients can end up depleting you emotionally & the momentarily bump in your bank account won’t be worth it. You want clients that can pay AND are great to work with.

 

2.    ASK YOURSELF: CAN I BASE MY IDEAL CLIENT AVATAR ON AN ACTUAL PERSON, (or several REAL people?)

When you base your ideal client avatar on demographic or fictional info alone, you can get into trouble. You might end up creating solutions that you THINK people will want.

For example, I once spoke to a potential client and asked who his ideal client was. He had done some research and determined that Rock Stars were his ideal clients. (I am being literal here, meaning Dave Grohl   Or Bruce Springsteen would be his ideal clients.) I asked the million dollar question: “Do you actually KNOW any rock stars?” He responded, “Well, no, of course not.”

If he had dug a little deeper or gotten to know even a B List rock star, he would have discovered a few major problems with his ideal client avatar. #1. It takes major marketing dollars (or blind luck) to get in front of rock stars. #2. Rock stars have stuff given to them constantly. They don’t need to buy your $9.00 product. I’m not saying that it could never happen, I’m saying that he would have been better off choosing an ideal client based on REAL people he knew; that he had access.

When you ASSUME you know what your client wants, because you don’t really know anyone like them, you get into trouble, like Bic did with their pink pens for women.

https://mashable.com/2016/03/09/innocent-smoothies-for-her-pens/#HTlNAkoNwuqf

Or with “Lady-Friendly” Doritos:

http://time.com/5133674/lady-doritos/

Take a Close Look at your “Bad” clients too. 

 

3.    Ask yourself: I if had to do it all over again, who are the clients I would never choose to work with?

 That may sound harsh, but I bet there are a couple of client situations that went off the rails and taught you A LOT about the kinds of people you don’t want to work with. Pay attention to your past struggles so that you don’t take on these types of clients in the future.

And to be clear, these are not bad PEOPLE, they just turned out to be BAD clients—FOR You. 

 Make a list of the traits that make them a BAD client for you. For example: Lack of budget, inability to decide on a course of action and stick to it, taking 3 weeks to reply to an email request.

AVOID: Anyone who isn’t an ideal client and who can’t pay your full rate—today. The biggest mistake you can make in business is taking on clients who can’t afford you. They will expect Gucci results on a Walmart budget. And always remember clients who don’t have a budget refer other clients who are looking for a bargain. Just. Say. No.

 

ACTION ITEM—DO THIS RIGHT NOW:

Take a moment right now to WRITE DOWN ALL of the qualities your IDEAL clients would have AND all of the qualities a BAD client has. When you are pitching for new business, make sure that your prospects have a lot of the good qualities you are looking for and very few of the bad traits.

Most of us have had to take on non-ideal clients on occasion because we had to pay the rent. I understand that, because without steady cash flow, it’s game over for your business. However, if you have a goal of only working with ideal clients who can pay your full rate, that is going to make your life a lot happier and your business a hell of a lot better.

 

Laura Allen

Founder

ThePitchGirl.com

Previous

Next

Click on a tab to select how you'd like to leave your comment

Submit a Comment

Your email address will not be published. Required fields are marked *

Pin It on Pinterest

Share This