How Is The Customer Experience In Your Business?

Customer experience is an essential component in any business. The experience your customers have will either make or break their loyalty with you. A more loyal customer means a returning customer. You want the customer experience to be fruitful and...

How Valuable Is Your Online Data?

The implementation of the GDPR (General Data Protection Regulation) amid various data misappropriation scandals earlier this year brought the importance of personal data online to the forefront. Online data is information that directly or indirectly...

Setting Your Goals

A goal, as defined by the Oxford English Dictionary, is “an aim, or desired result, the destination of a journey”.Success, as defined by the same Oxford English Dictionary, is “the accomplishment of an aim or purpose”.Success is not just for the lucky few...

View From Inside The Pride

When you make the decision to take the plunge and become an entrepreneur, it is both thrilling and terrifying. The rush of becoming your own boss and chasing that dream is invigorating to say the least. Then the reality hits you that you didn’t go to...

Have Confidence In Your Dreams

Hello there! My name is Kiera Fuller, creator of and lover of all things romantic and refined. Today I’m here to talk to little concept called confidence.Do you have a dream? A passion? A goal you aspire after? Of course you do! The...

Embody and energize your world with Zodiac Inspired makeup!

Get ready to go on an expedition of cosmos and beauty. You already know what your sun sign is but have you ever wondered how you can tap into that energy and harness it? Let me help you get that started with my Zodiac Inspirations. Come along with me as we...

If Your Brand Is On Instagram, You Need To Use IGTV.

Instagram's video platform, IGTV, is becoming a valuable resource for brands to utilize as another avenue to communicate with their audience. If you haven't heard of IGTV yet, it is Instagrams growing video platform. Videos uploaded to IGTV are under 10 minutes in...

Work is Hard. Why Not Have Fun At Work While You Do It?

Have Fun At Work By Tricking Your MindWhether your an employee, contractor, or a business owner. There's nothing more dreaded than Monday morning. That means we need to leave the comfort of our weekend (if you get one) and get back into our daily grind. Yeah, work is...

Be Authentic In And Out Of Your Business

When a business or brand is authentic, it becomes a vessel to inspire other businesses and helps prosperous growth. While a bold statement, this is a hard one to argue. Marketing itself has a lack of authenticity stigma to it. People look at ads and traditional...

Advice to My Younger Self

The old saying, you cannot put an old head on young shoulders rings true.   If I could go back in time and have a coffee with my younger self, there is so much I would tell her. First would be to save money for the future!   You are never to young to start saving for...

How to Stand Out from the Proverbial Crowd

Has anyone ever told you that you need to “stand out” to make it in business? I’ve heard it more times than I can count. In today’s technology age, this is more important than ever. It’s much easier to start a small business than ever before. To the point that it’s created more competition across many industries.

According to Key Small Business Statistics 2016, our Canadian economy was made up almost entirely of small businesses; 97.9% to be specific.

Facts are facts – the online business market continues to grow, especially with the continued use of social media. However, you can still be successful in today’s competitive marketplace. Standing out from the rest will stamp your place in the industry and ensure customers seek you out.


Stand Out Step 1 – Define It

Determine what the meaning of “standing out” is for your vertical. Is it delivering extraordinary service? There are many small businesses out there who would say that their service is what sets them apart. Being able to define what it is that could be considered “unique” in your industry will help you determine how best to stand out.

For instance, if you’re a woman’s beauty product, it was at one point almost completely unheard of to feature plus size female models. Dove wanted to stand out, and that was the vessel they chose to disrupt their industry.

I bet you even know the campaign I’m talking about, though in case you don’t, you can find it here.


Stand Out Step 2 – Style It

Now that you’ve defined what standing out means to you, develop a style. This is more than just your logo or colors, this is holistic. This is about your personal style, the message you embody as much as the image you portray.

In fact, for some, the visual presentation is a very small part. You need to find what’s going to feel right for you, your brand, your vertical, and above all else, your audience.

If a vibrant personal image will shock your industry into reaction you may choose to dye your hair something exotic like my silvers and purples or Kimra Luna’s favorite blue.

Is your industry stale and repetitive, perhaps it needs a new narrative? Leading with a game-changing THOUGHT could be the way to go. I think of Marlo Ellis who is driving the Uncommon Woman movement. While the visuals may not stand out, the message surely does and she’s picking up speed like crazy.

You can also go full tilt and create a culture like Apple did. I mean, that’s one heck of an ideal example right there. People were moved not only by the dream and the drive but also the sleek design and sharp image.

It doesn’t matter what you choose, if it suits the purpose. Take the time to truly research the style that will be your most effective.


Stand Out Step 3 – Plan It

At this stage, it’s really easy to just gather up your bold ideas and charge forth however I’ll caution you to reign it in. Many business owners and entrepreneurs are afflicted with squirrel syndrome so idea generation is the easy part and planning is the step skipped.

What I recommend instead is to plan out your transition like you would any other shift in business. The more natural the transition, the less likely you are to rock the boat or upset and existing fanbase. If you’re already in business, you need to write out everything that will need to be changed and a timeline to do it. If you’re just starting out, you’re planning ground up to come out strong with this new persona.

Either way, planning and preparing enables you the extra time you need to truly process and exhibit the transition. I mean, when was the last time you just POOF changed overnight?  The planning phase helps your brain puppy transition with less resistance and overwhelm.


Stand Out Step 4 – Own It

With research, style and a plan you’ve only got one step left. You gotta own that shit. All in or nothing at all, do you hear me? You need  give it 100% and TIME to take effect. Rome wasn’t built in a day, neither was the evil of Donald Trump, and therefore neither will you be.

If you’ve read my work before, I’m going to broken record a bit here, however you’ve got to celebrate every success, no matter how small, and avoid kicking the puppy while you work through training that brain. Be kind to yourself while also being firm. We all slip up, you’ll hit roadblock and bumps just like any other, and you’ll need to fight to stay on course. That’s all part of owning it. Getting on course and staying on course with all your might.


Does this guarantee me success?

Sorry darling, nothing guarantees success. It’s 3-parts hard work and 1-part crap-shoot and you can’t bet on that. What I can guarantee you is that, if you never give up you will never fail, and if you never fail, aren’t you eventually going to find success? That’s the real key here – tenacity. The ability to define, style, plan and own your own IT because no one else is going to do it for you.

Shine your light, share your message, and carry your head high. If you want something bad enough, you’ll get it, my 4 steps or not.

Thanks for reading – talk soon!


Sacha B
Pride Leader and CEO



Click on a tab to select how you'd like to leave your comment

Submit a Comment

Your email address will not be published. Required fields are marked *

Pin It on Pinterest

Share This