NEW

Staying Productive CAN Be Done

The majority of people have issues staying productive. There's a variety of factors that go into your productivity. The environment you work in, distractions surrounding you, the task it self, there's many things that can come in the way of staying...

Are You Afraid Of Technology In Business? You Don’t Need To Be.

Computer – Social Media – Servers.Did these words give you anxiety? If so, you may be afraid of technology. Technology in business isn’t something to be feared but something to be embraced. Technology in business has proven to make our lives easier on so...

WordPress Security Is Not A Joke

Wordpress security is at the forefront of most users minds. How do you secure your website? Does Wordpress provide security to your website automatically? The lack of built-in Wordpress security is a myth, Wordpress does have a level of security for sites using their...

Increasing Your SEO Doesn’t Need To Be Difficult.

When most people hear the term "SEO" they immediately think of keywords and Google rankings. While they're not wrong, there's much more to increasing SEO than using keywords.  Google algorithms utilize many other factors, outside of keywords, when ranking your...

How Is The Customer Experience In Your Business?

Customer experience is an essential component in any business. The experience your customers have will either make or break their loyalty with you. A more loyal customer means a returning customer. You want the customer experience to be fruitful and...

How Valuable Is Your Online Data?

The implementation of the GDPR (General Data Protection Regulation) amid various data misappropriation scandals earlier this year brought the importance of personal data online to the forefront. Online data is information that directly or indirectly...

Setting Your Goals

A goal, as defined by the Oxford English Dictionary, is “an aim, or desired result, the destination of a journey”.Success, as defined by the same Oxford English Dictionary, is “the accomplishment of an aim or purpose”.Success is not just for the lucky few...

View From Inside The Pride

When you make the decision to take the plunge and become an entrepreneur, it is both thrilling and terrifying. The rush of becoming your own boss and chasing that dream is invigorating to say the least. Then the reality hits you that you didn’t go to...

Have Confidence In Your Dreams

Hello there! My name is Kiera Fuller, creator of AspiringElegance.com and lover of all things romantic and refined. Today I’m here to talk to little concept called confidence.Do you have a dream? A passion? A goal you aspire after? Of course you do! The...

Embody and energize your world with Zodiac Inspired makeup!

Get ready to go on an expedition of cosmos and beauty. You already know what your sun sign is but have you ever wondered how you can tap into that energy and harness it? Let me help you get that started with my Zodiac Inspirations. Come along with me as we...

If Your Brand Is On Instagram, You Need To Use IGTV.

Instagram’s video platform, IGTV, is becoming a valuable resource for brands to utilize as another avenue to communicate with their audience. If you haven’t heard of IGTV yet, it is Instagrams growing video platform. Videos uploaded to IGTV are under 10 minutes in length and can only be viewed vertically. This can be a hassle for brands because videos will need to be sized accordingly for IGTV.

Utilizing IGTV can feel overwhelming, as any new platform or technology would. We’re going to go over some ways you can utilize this platform to it’s full potential.

 

Recycle Your Content For IGTV

With IGTV being such a new platform, you can recycle your previous content on platfors like Facebook or YouTube and bring them to your audience on Instagram. Even if your video is shot horizontally, a quick video edit can change that into a vertical video that you can place on IGTV. 

Short tips and quick lists are also a great way to gain new followers for your brand on Instagram. You can convert your blog posts into short 1-3 min video clips for your Instagram followers to also enjoy. This is a great way to gather new followers towards your Instagram as anyone can view your videos on IGTV. 

Create REAL and EXCLUSIVE content

 

Providing content that is real and true to your brand will create an emotional connection with your audience. Giving them the backdoor into your brand will build loyalty and returning customers to your brand. People love to understand more about a brand and how they choose to operate. Create content that is exclusive to IGTV and not available anywhere else. This will build a loyal following for your IGTV and continue to increase your audience.

Another benefit to this is you don’t need to focus heavily on the editing side of things. People love when videos have an authentic, low-budget, feel to them because it shows more realism. You can also offer videos from events you are attending or interviews/testimonials of other members in your audience.  

Highlight Your Product With Tutorial and Q&A videos

There’s many brands right now that are utilizing IGTV as a tool to showcase their products to their audience. Having educational videos or webinars on your IGTV are a great way to introduce your products to your audience. 

In each video, teach your followers something new about your brand and/or product and keep a pace where they can follow you in real-time. This can be done by almost any industry like cooking demos, fitness classes, makeup tutorials, home repairs, etc. Having a format like this on the IGTV platform will get you closer to building a library of evergreen video content for your audience. 

 

Many people ask how to create trust and a connection with your audience online. What’s better than a video Q&A? Giving your audience the ability to ask you questions where they’ll receive an answer in real time will greatly improve your engagement while providing useful information to your audience. Once your audience sees how transparent and committed you are, they’ll begin to trust and start reyling on your brand much more. 

If you don’t want to go live, that’s fine. You can still host a Q&A session by polls and gathering FAQs from your audience then create a video that’s answering those questions. Using the questions sicker through Instagram Stories is a great method to getting that data from your audience. 

IGTV Words of Wisdom

 

When someone is viewing your brand on IGTV for the first time, they will be able to view the first two sentences of your IG profile. This means you need to have something instantly compelling in those first two sentences to get a new viewer to click. 

It’s not clear yet what the ranking algorithm is for IGTV. Right now users can search IGTV by channel or the content creator but not through a topic or category. Once IGTV provides this feature for it’s users, it will soon become a competitor for YouTube. Get on the platform now before it gets over-saturated. MAke sure your video titles are compelling enough for someone to want to click on them and your keywords are relevant to the content your posting. 

IGTV provides businesses with an opportunity to connect with a new audience. Try the tactics above to create engaging video content to attract and build a following for your IGTV channel.

Previous

Next

Click on a tab to select how you'd like to leave your comment

Submit a Comment

Your email address will not be published. Required fields are marked *

Pin It on Pinterest

Share This