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How To Use The Law Of Manifestation In Your Business

Positive thoughts attract positive outcomes. On the flip side, negative thoughts attract negative outcomes. This is the law of manifestation, otherwise known as the law of attraction. What we think of will manifest into the real world. Our thoughts are...

The Benefits Of Change Are Proof You Need To Adapt

As human beings, we are often resistant to change and don't realize that change itself is constant. Change is happening all around us and will continue to do so. You can resist change or try to avoid it completely, however you're going to experience it...

Being Busy Is Good. If You Handle It The Right Way!

 If you're a business owner the chances are your schedule is jam-packed. Keeping yourself busy is a good thing, provided you're giving yourself some time to breathe. Breathing is good and essential! When you stay busy it gives you a chance to grow as a...

Creating Video Content? You Need To Put It On Facebook.

There's no question that in order to have an effective social media strategy that will convert your audience, you need to incorporate video. Whether you're utilizing video on YouTube, Snapchat, Instagram, or Facebook, you need to be thinking of creating...

Being Adaptable In Business = Growth In Your Business

Being adaptable in business and it's every changing conditions is essential to your overall growth. Whether it be in your personal life or in your business, adaptability is what is going to take you to the next level and continue your success. The business...

Need Some Help To Get Inspired? Don’t Worry, We All Do.

We've all had those days where no matter how hard you try, you can't seem to focus. All your tasks appear overwhelming and much more difficult than usual. These are the stressful days where being creative feels more like a chore than something you're...

Reframing Failure: Failure Can Only Happen When You Give Up.

When you think failure, what comes to mind? Does it evoke a feeling or reaction?I’ve learned throughout my journey that one’s perception weighs so heavily on our decisions. There many don’t understand this concept. I’ve had to learn to embrace it.Our...

Why It’s Important To Practice Self-Care As An Entrepreneur

When you embark on the journey of being an entrepreneur, the lines between work and life can get pretty blurry. Especially if you work out of a home office. You begin to forget that there's life outside of the pile of work in front of you. It happens to...

There Needs To Be More Customer Service In Business

What's the first thing that comes to mind when you hear the words "Customer Service"? Is it being courteous to customers? A vital part of your business operations? Or both?The truth is, customer service in business is a crucial element of your operations...

Staying Productive CAN Be Done

We've all had those days where no matter how hard you try, you can't seem to focus. All your tasks appear overwhelming and much more difficult than usual. These are the stressful days where being creative feels more like a chore than something you're...

How Valuable Is Your Online Data?

The implementation of the GDPR (General Data Protection Regulation) amid various data misappropriation scandals earlier this year brought the importance of personal data online to the forefront. Online data is information that directly or indirectly identifies us. The value of this data becomes obvious when we consider how much businesses are willing to pay to gain access to it. As a result, service providers sustain their place at the top of the internet empire by collecting as much data as they possibly can.

 

According to the infographic below, apart from the private details you submit when opening accounts, social media platforms collect and log all of your activities for a variety of reasons. Advertisement research, in particular, serves as a huge source of income for social media applications.

 

Facebook and Google don’t demand money from us for their services, instead, all they require is our data. Over the years, they have collected copious amounts of information about each of us. Then they designed services and content to influence our decisions and actions.  

 

A prime example of this is the Facebook data scandal where Cambridge Analytica analyzed users’ data to acquire information, which they used to sway users’ political decisions. Data analytics are trending and they involve the analysis of personal data for various business optimization strategies. One of the effects of data analytics is the emergence of personalized advertising and target marketing.

 

These concepts utilize your data to discover the products or the marketing strategies that tend to trigger a positive response from you. Moreover, you have probably noticed that you tend to encounter the same type of advertisements over and over while surfing the internet.

 

As a result of the mass transfer of our personal details, it is becoming common for attackers to access our data. We can conclude from this that our online data is invaluable, and this is obvious after seeing the sheer number of parties struggling to access and/or control it.

 

Now that you know how important your online data is, you should check out the infographic below for effective ways to protect it from unauthorized access.  

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