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How To Use The Law Of Manifestation In Your Business

Positive thoughts attract positive outcomes. On the flip side, negative thoughts attract negative outcomes. This is the law of manifestation, otherwise known as the law of attraction. What we think of will manifest into the real world. Our thoughts are...

The Benefits Of Change Are Proof You Need To Adapt

As human beings, we are often resistant to change and don't realize that change itself is constant. Change is happening all around us and will continue to do so. You can resist change or try to avoid it completely, however you're going to experience it...

Being Busy Is Good. If You Handle It The Right Way!

 If you're a business owner the chances are your schedule is jam-packed. Keeping yourself busy is a good thing, provided you're giving yourself some time to breathe. Breathing is good and essential! When you stay busy it gives you a chance to grow as a...

Creating Video Content? You Need To Put It On Facebook.

There's no question that in order to have an effective social media strategy that will convert your audience, you need to incorporate video. Whether you're utilizing video on YouTube, Snapchat, Instagram, or Facebook, you need to be thinking of creating...

Being Adaptable In Business = Growth In Your Business

Being adaptable in business and it's every changing conditions is essential to your overall growth. Whether it be in your personal life or in your business, adaptability is what is going to take you to the next level and continue your success. The business...

Need Some Help To Get Inspired? Don’t Worry, We All Do.

We've all had those days where no matter how hard you try, you can't seem to focus. All your tasks appear overwhelming and much more difficult than usual. These are the stressful days where being creative feels more like a chore than something you're...

Reframing Failure: Failure Can Only Happen When You Give Up.

When you think failure, what comes to mind? Does it evoke a feeling or reaction?I’ve learned throughout my journey that one’s perception weighs so heavily on our decisions. There many don’t understand this concept. I’ve had to learn to embrace it.Our...

Why It’s Important To Practice Self-Care As An Entrepreneur

When you embark on the journey of being an entrepreneur, the lines between work and life can get pretty blurry. Especially if you work out of a home office. You begin to forget that there's life outside of the pile of work in front of you. It happens to...

There Needs To Be More Customer Service In Business

What's the first thing that comes to mind when you hear the words "Customer Service"? Is it being courteous to customers? A vital part of your business operations? Or both?The truth is, customer service in business is a crucial element of your operations...

Staying Productive CAN Be Done

The majority of people have issues staying productive. There's a variety of factors that go into your productivity. The environment you work in, distractions surrounding you, the task it self, there's many things that can come in the way of staying...

Increasing Your SEO Doesn’t Need To Be Difficult.

When most people hear the term “SEO” they immediately think of keywords and Google rankings. While they’re not wrong, there’s much more to increasing SEO than using keywords. 

Google algorithms utilize many other factors, outside of keywords, when ranking your website. They evaluate your website statistics such as visitor duration, bounce rate, broken links, internal and external links, backlinks, and more. 

This means that the longer you get users to stay on your website and engage with other content throughout the site, the more you’ll begin to see  increasing SEO. Look at the user experience and usability of your website. Is it easy for new viewers to navigate? Is it pretty to the eye and gets to the point straight away? These are questions you should ask and have the answers to when increasing SEO. Change your mindset to optimizing your website for people who use search engines. This will be a great help with increasing SEO. 

 

Increasing SEO Through Website Usability

 

When building your website usability for SEO, it’s important for it to be effective and efficient. Users needs to be able to find what they need quickly and without hassle. It’s just as important to ensure that users can complete what they’re needing to do quickly. Whether that be making a purchase or gathering information, it’s important to make it fast and easy for users.

Search engines will reward sites that show to be user friendly and have high usability. User engagement is an important element of increasing SEO. When visitors stay on your site longer, navigate more of the site, and continue to return, this is all increasing SEO. Google sees this as your site being user-friendly, therefore increasing SEO.

When you’re providing useful content to users, they tend to stay much longer on your website to consume whatever information they are there for.

 

Optimize Your Page Speed

 Google takes your page-load speed into account when ranking your website. Meaning page speed is essential for increasing SEO. 

If your site is taking 4+ seconds to load, users will most likely leave your site instead of waiting for it to load. This increases your bounce rate which then downranks you further on Google. 

There are many methods to increasing your page speed. Enabling caching on your website is step 1 and will drastically make an impact both on your website and towards increasing SEO. You can also audit the number of plugins and redirects you have to further optimize your website. 

Links Are A Factor To Increasing SEO

To increase the value of your content you can add links to your pages/posts that link to high domain authority sites. This will increase the level of trust that Google has with you, provided your not doing spammy links for negative SEO. This also works vice-versa, if someone links their page/post to your website it will greatly increase your SEO. Even more so than doing an outbound link on your website. Try reaching out to different websites that work with your business and see if you can get backlink credit to your site. This will increase domain authority therefore increasing SEO.

You also want to make sure that you have no broken links on your website. Having broken links consistently will send messages to Google that your site is old and neglected. Therefore, decreasing your SEO. 

 

In short, don’t put all your focus into keywords when developing your SEO strategy. There are many factors involved when Google determines your ranking in their search engine. Focus on these items and get your user experience/usability where Google wants it, you’ll see your SEO begin to increase. 

 

 

 

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