Staying Productive CAN Be Done

The majority of people have issues staying productive. There's a variety of factors that go into your productivity. The environment you work in, distractions surrounding you, the task it self, there's many things that can come in the way of staying...

Are You Afraid Of Technology In Business? You Don’t Need To Be.

Computer – Social Media – Servers.Did these words give you anxiety? If so, you may be afraid of technology. Technology in business isn’t something to be feared but something to be embraced. Technology in business has proven to make our lives easier on so...

WordPress Security Is Not A Joke

Wordpress security is at the forefront of most users minds. How do you secure your website? Does Wordpress provide security to your website automatically? The lack of built-in Wordpress security is a myth, Wordpress does have a level of security for sites using their...

Increasing Your SEO Doesn’t Need To Be Difficult.

When most people hear the term "SEO" they immediately think of keywords and Google rankings. While they're not wrong, there's much more to increasing SEO than using keywords.  Google algorithms utilize many other factors, outside of keywords, when ranking your...

How Is The Customer Experience In Your Business?

Customer experience is an essential component in any business. The experience your customers have will either make or break their loyalty with you. A more loyal customer means a returning customer. You want the customer experience to be fruitful and...

How Valuable Is Your Online Data?

The implementation of the GDPR (General Data Protection Regulation) amid various data misappropriation scandals earlier this year brought the importance of personal data online to the forefront. Online data is information that directly or indirectly...

Setting Your Goals

A goal, as defined by the Oxford English Dictionary, is “an aim, or desired result, the destination of a journey”.Success, as defined by the same Oxford English Dictionary, is “the accomplishment of an aim or purpose”.Success is not just for the lucky few...

View From Inside The Pride

When you make the decision to take the plunge and become an entrepreneur, it is both thrilling and terrifying. The rush of becoming your own boss and chasing that dream is invigorating to say the least. Then the reality hits you that you didn’t go to...

Have Confidence In Your Dreams

Hello there! My name is Kiera Fuller, creator of and lover of all things romantic and refined. Today I’m here to talk to little concept called confidence.Do you have a dream? A passion? A goal you aspire after? Of course you do! The...

Embody and energize your world with Zodiac Inspired makeup!

Get ready to go on an expedition of cosmos and beauty. You already know what your sun sign is but have you ever wondered how you can tap into that energy and harness it? Let me help you get that started with my Zodiac Inspirations. Come along with me as we...

Increasing Your SEO Doesn’t Need To Be Difficult.

When most people hear the term “SEO” they immediately think of keywords and Google rankings. While they’re not wrong, there’s much more to increasing SEO than using keywords. 

Google algorithms utilize many other factors, outside of keywords, when ranking your website. They evaluate your website statistics such as visitor duration, bounce rate, broken links, internal and external links, backlinks, and more. 

This means that the longer you get users to stay on your website and engage with other content throughout the site, the more you’ll begin to see  increasing SEO. Look at the user experience and usability of your website. Is it easy for new viewers to navigate? Is it pretty to the eye and gets to the point straight away? These are questions you should ask and have the answers to when increasing SEO. Change your mindset to optimizing your website for people who use search engines. This will be a great help with increasing SEO. 


Increasing SEO Through Website Usability


When building your website usability for SEO, it’s important for it to be effective and efficient. Users needs to be able to find what they need quickly and without hassle. It’s just as important to ensure that users can complete what they’re needing to do quickly. Whether that be making a purchase or gathering information, it’s important to make it fast and easy for users.

Search engines will reward sites that show to be user friendly and have high usability. User engagement is an important element of increasing SEO. When visitors stay on your site longer, navigate more of the site, and continue to return, this is all increasing SEO. Google sees this as your site being user-friendly, therefore increasing SEO.

When you’re providing useful content to users, they tend to stay much longer on your website to consume whatever information they are there for.


Optimize Your Page Speed

 Google takes your page-load speed into account when ranking your website. Meaning page speed is essential for increasing SEO. 

If your site is taking 4+ seconds to load, users will most likely leave your site instead of waiting for it to load. This increases your bounce rate which then downranks you further on Google. 

There are many methods to increasing your page speed. Enabling caching on your website is step 1 and will drastically make an impact both on your website and towards increasing SEO. You can also audit the number of plugins and redirects you have to further optimize your website. 

Links Are A Factor To Increasing SEO

To increase the value of your content you can add links to your pages/posts that link to high domain authority sites. This will increase the level of trust that Google has with you, provided your not doing spammy links for negative SEO. This also works vice-versa, if someone links their page/post to your website it will greatly increase your SEO. Even more so than doing an outbound link on your website. Try reaching out to different websites that work with your business and see if you can get backlink credit to your site. This will increase domain authority therefore increasing SEO.

You also want to make sure that you have no broken links on your website. Having broken links consistently will send messages to Google that your site is old and neglected. Therefore, decreasing your SEO. 


In short, don’t put all your focus into keywords when developing your SEO strategy. There are many factors involved when Google determines your ranking in their search engine. Focus on these items and get your user experience/usability where Google wants it, you’ll see your SEO begin to increase. 






Click on a tab to select how you'd like to leave your comment

Submit a Comment

Your email address will not be published. Required fields are marked *

Pin It on Pinterest

Share This