There’s no question that in order to have an effective social media strategy that will convert your audience, you need to incorporate video. Whether you’re utilizing video on YouTube, Snapchat, Instagram, or Facebook, you need to be thinking of creating and marketing video content on social media for your business.

It doesn’t matter what your business does, if you’re not providing video content on your social media, you’re going to lose the game. Platforms that allow for video content have drastically shifted their algorithims towards video in the last few months. Facebook for example is prioritizing video content over any other content on their platform.

I know video can be very scary but you need to understand how the landscape is changing so you can stay ahead of the curve.

MARKET VIDEO CONTENT ON FACEBOOK

We all know that YouTube is the grand-daddy of all video platforms. It’s the platform everyone wants to get on because it has the potential for massive reach. However, keep in mind that 300 hours worth of video content is pushed to YouTube every minute. It’s a MASSIVE platform which means the competition is much harder to get your video seen. Additionally, it doesn’t have the capabilities of other growing video platforms, and so far, they haven’t shown signs of catching up.

Utilizing video on Facebook should be a massive part of your social media strategy. If you’re creating video content for YouTube, and not putting those videos onto Facebook as well, you’re losing out on a huge increase to your audience.

Now, there’s a difference between pasting a link to YouTube on your Facebook page and uploading it to Facebook itself.

What you need to be doing is uploading the video to your Facebook page so it lives within your video content. With the changes to Facebook’s algorithm placing a huge amount of priority on videos, it gives you a much higher chance of being seen and increasing your reach. Facebook gives you the ability to target consumers like we’ve never seen before in digital.

At the end of the day there is a lot of video content on social media right now. It’s the #1 method of capturing the attention of your audience. Take the time and put in the work to produce video content that will move your business in the right direction and give you results from your social media strategy.