How To Use The Law Of Manifestation In Your Business

Positive thoughts attract positive outcomes. On the flip side, negative thoughts attract negative outcomes. This is the law of manifestation, otherwise known as the law of attraction. What we think of will manifest into the real world. Our thoughts are...

The Benefits Of Change Are Proof You Need To Adapt

As human beings, we are often resistant to change and don't realize that change itself is constant. Change is happening all around us and will continue to do so. You can resist change or try to avoid it completely, however you're going to experience it...

Being Busy Is Good. If You Handle It The Right Way!

 If you're a business owner the chances are your schedule is jam-packed. Keeping yourself busy is a good thing, provided you're giving yourself some time to breathe. Breathing is good and essential! When you stay busy it gives you a chance to grow as a...

Creating Video Content? You Need To Put It On Facebook.

There's no question that in order to have an effective social media strategy that will convert your audience, you need to incorporate video. Whether you're utilizing video on YouTube, Snapchat, Instagram, or Facebook, you need to be thinking of creating...

Being Adaptable In Business = Growth In Your Business

Being adaptable in business and it's every changing conditions is essential to your overall growth. Whether it be in your personal life or in your business, adaptability is what is going to take you to the next level and continue your success. The business...

Need Some Help To Get Inspired? Don’t Worry, We All Do.

We've all had those days where no matter how hard you try, you can't seem to focus. All your tasks appear overwhelming and much more difficult than usual. These are the stressful days where being creative feels more like a chore than something you're...

Reframing Failure: Failure Can Only Happen When You Give Up.

When you think failure, what comes to mind? Does it evoke a feeling or reaction?I’ve learned throughout my journey that one’s perception weighs so heavily on our decisions. There many don’t understand this concept. I’ve had to learn to embrace it.Our...

Why It’s Important To Practice Self-Care As An Entrepreneur

When you embark on the journey of being an entrepreneur, the lines between work and life can get pretty blurry. Especially if you work out of a home office. You begin to forget that there's life outside of the pile of work in front of you. It happens to...

There Needs To Be More Customer Service In Business

What's the first thing that comes to mind when you hear the words "Customer Service"? Is it being courteous to customers? A vital part of your business operations? Or both?The truth is, customer service in business is a crucial element of your operations...

Staying Productive CAN Be Done

The majority of people have issues staying productive. There's a variety of factors that go into your productivity. The environment you work in, distractions surrounding you, the task it self, there's many things that can come in the way of staying...

Creating Video Content? You Need To Put It On Facebook.

There’s no question that in order to have an effective social media strategy that will convert your audience, you need to incorporate video. Whether you’re utilizing video on YouTube, Snapchat, Instagram, or Facebook, you need to be thinking of creating and marketing video content on social media for your business.

It doesn’t matter what your business does, if you’re not providing video content on your social media, you’re going to lose the game. Platforms that allow for video content have drastically shifted their algorithims towards video in the last few months. Facebook for example is prioritizing video content over any other content on their platform.

I know video can be very scary but you need to understand how the landscape is changing so you can stay ahead of the curve.


We all know that YouTube is the grand-daddy of all video platforms. It’s the platform everyone wants to get on because it has the potential for massive reach. However, keep in mind that 300 hours worth of video content is pushed to YouTube every minute. It’s a MASSIVE platform which means the competition is much harder to get your video seen. Additionally, it doesn’t have the capabilities of other growing video platforms, and so far, they haven’t shown signs of catching up.

Utilizing video on Facebook should be a massive part of your social media strategy. If you’re creating video content for YouTube, and not putting those videos onto Facebook as well, you’re losing out on a huge increase to your audience.

Now, there’s a difference between pasting a link to YouTube on your Facebook page and uploading it to Facebook itself.

What you need to be doing is uploading the video to your Facebook page so it lives within your video content. With the changes to Facebook’s algorithm placing a huge amount of priority on videos, it gives you a much higher chance of being seen and increasing your reach. Facebook gives you the ability to target consumers like we’ve never seen before in digital.

At the end of the day there is a lot of video content on social media right now. It’s the #1 method of capturing the attention of your audience. Take the time and put in the work to produce video content that will move your business in the right direction and give you results from your social media strategy.




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