If you put your brand/website/services in front of someone you don’t know or have never met, would they instantly be able to figure out what you do?
Your job is making sure the answer is yes.
Laura Allen, The Pitch Girl, has the right idea. She teaches business owners how to pitch themselves in 15 seconds or less.
I mean, when was the last time you spent 2 minutes in an elevator talking to strangers? Elevator pitches are dead, but the 15-second pitch is alive and thriving.